The book is 614 pages in length and complies with the standard 6 x 9-inch print format. It costs $21.95 U.S. I’ve selected a number of photographs, graphics, and tables to illustrate the narrative and included a number of appendices such as a timeline and a list of Cerent employees.
Why You Should Read the Book
Shares lessons learned that can be directly applied by other startup companies
Relates how a great product idea can change the status quo of an existing market ‘controlled’ by a reigning oligopoly
Illustrates how innovation when coupled with a product’s utility ensures market success
Reaffirms the power of technology to enable change for the better and for profit, leading to an increased company valuation
Exposes the reader to a horizontal business model that ensures the startup’s focus remains on technology and marketing and not on manufacturing
Shows the importance of sharing knowledge and collaboration to deliver a superior product that customers will demand to use
Reiterates how both engineering and marketing must come together to ensure product acceptance in the marketplace
Shares lessons learned that can be directly applied by other startup companies
Relates how a great product idea can change the status quo of an existing market ‘controlled’ by a reigning oligopoly
Illustrates how innovation when coupled with a product’s utility ensures market success
Reaffirms the power of technology to enable change for the better and for profit, leading to an increased company valuation
Exposes the reader to a horizontal business model that ensures the startup’s focus remains on technology and marketing and not on manufacturing
Shows the importance of sharing knowledge and collaboration to deliver a superior product that customers will demand to use
Reiterates how both engineering and marketing must come together to ensure product acceptance in the marketplace
